关于Product Roadmap
23 Nov 2012 - ShangHai
Definition: A road map is according to Marty Cagan of SVPG (product strategy in an agile world), “A product roadmap is what describes your current plan of how you will get from where you are today, to the vision described in your product strategy.” Marty goes on , in the same article, and states that “The product strategy analyzes the market opportunity and the technology and describes a vision of what the product can be.” Therefore “The product roadmap describes the sequence of product releases to make the product strategy a reality” . 也就是说,Roadmap不是 1)一个为了完成既定指标的一次性列举一些功能需求的东东; 2)特别秘密,限定在一小群高级员工交流的东东; 3)一成不变(1年内)的东东; 那么对于产品经理来说,如何做好Product Roadmap呢?
基础:
* 需要有产品Framework考虑,考虑产品的阶段性和延续性;
* 需要有业务的商业考虑,所有的产品还是需要落实到商业模式上,功能的累加最终要完成服务既定阶段的商业目标的要求;
* 需要考虑产业竞争对手的状态,既要不落与人后,还得考虑差异亮点;
执行:
* 决策层面的意图同步;
* 操作层面的实现沟通同步;
* 产品团队内部的沟通,具体的细化和优先级不要偏离主线;
那么,如何才是一个标准比较好的roadmap呢? 这个...我还在思考摸索中...
